Challenge - Position Tri-State media, a company know for industrial label manufacturing, as a PPE resource during a global pandemic.
Solution - Launch a start up in the midst of a pandemic (crazy, right?). The creation of One & Done Mask, and supportive digital marketing platforms introducing a new flat rolled protective mask that adheres to the face using a med grade soft gel adhesive, alleviating the need for straps, ties and elastic bands needed to keep a face mask in place.
Outcome - A multi faceted digital marketing campaign that, together with traditional tactics, garnered over 1.4 million unit sales gaining national print and digital media attention, recognition from White House leadership for delivering crucially needed PPE and a proclamation from Congress recognizing contribution to the national pandemic PPE need.
Congressional Proclamation
White House Recognition, Rally Appearance
Client speech begins at the 40:10 mark with a call out to (Troy) Stacy Digital.
Social Media Messaging
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Challenge - Create an all new brand that converges the love of live music, craft beer and vinyl record collecting.
Solution - Launch of CRAFT & VINYL, a retail/ digital brand that converges the love of live music, craft beer and vinyl record collecting all under one roof.
Outcome - A one of a kind brand concept that gained exceptional market recognition, earned double "ALIVE Best of Columbus" nominations along side multi-million dollar hospitality brands and built region wide recognition offering a cool stage for up coming musicians. Experience Columbus named CRAFT & VINYL as the city's most unique destination to consume all things musical! Revenues have been benchmarked at $40K per month cumulative between On-Premise and On-Line sales. A brand built from the ground up.
You Belong Here
Space Pre CRAFT & VINYL
Revived 90 Year Old Retail Storefront
How the CRAFT & VINYL Brand Began
Beautiful, New Loft Like Environment
Beautiful, New Loft Like Environment
C&V Founder
A Few of More Than 5,000 Agency Driven Media Pick Ups